53
SOCIAL PERFORMANCE • SOCIETY
AMIGO VOUCHER AND
EMPLOYEE RATE
In 2012, with the donation of €1
and €2 from the reservations
with Amigo Voucher and
Employee Rate, NH Hoteles
collected €321,869.This amount
has been invested in the housing
and catering services, special
tariffs and grants of the different
Business Units’ Social Action
programmes.
MANAGEMENT SYSTEM
The Corporate Responsibility Department is responsible for
relations with the Community. It supervises and collaborates in all
decisions made on social actions to be implemented via the heads
of Corporate Responsibility of each business Unit, that channel all
the information required as well as the management of the actions,
in line with the
Up! for the People
strategy defined in Community
Involvement.
NH Hoteles has a Management System called
Solidarity Index
which
enables us to identify any local organizations and projects whose
field of work, objectives and needs fall in line with our Community
Involvement strategy, selecting those with whom we can collaborate.
In turn, all the social actions carried out at NH Hoteles are gathered
in an
Annual Inventory
,
updated every six months, that lets the
Corporate Responsibility Department track, manage and measure
investments, broken down to level, hotel and business Unit project
and global data.
Social impact
All NH Hoteles Business Units monitor the social impacts of
the actions
Up! for the People
with a
System of Indicators
(
KPIs)
developed in 2011. First the Solidarity Index assesses the
Community Involvement projects best suited to the requirements
of the Up! for the People Community Involvement strategy defined
by NH Hoteles, then these KPIs that measure their direct impact
on society are introduced. As a novelty in 2012, data traceability
has been increased in order to quantify at a global level the real
amount of donations, the number of solidarity events and the
number of volunteer employees who participated in the “Christmas
for Everyone” campaign.
OTHER
COLLABORATIONS
Responsible with the environment
volunteering (Punta Cana)
Employees fromNH Hoteles in Punta Cana, after a training
about waste classification and recycling, have established
to clean the beaches once a month to contribute to the
environment preservation.
Emilia Romagna earthquake (Italy)
Volunteer employees collaborated with working hours
and donations, collecting almost €5,000 for the Italian
Red Cross to help the people affected by the earthquake.
Campaign Helping is Possible (Mexico)
NH Hoteles collected more than €4,000 for Mexican
children at risk of exclusion, helping the education project
of Lorena Ochoa Foundation.
Health and sport day (The Dominican
Republic)
NH Hoteles promotes preventive health measures among
its employees to improve their quality of life and their
relatives one. The Company also promotes sport in order
to be physically and mentally healthy.
Fair trade commitment (Headquarters)
Low environmental impact products from Fair Trade
sources in Ecomeeting, our eco-efficient meetings, and in
the vending services in Headquarters in Madrid and the
CRO (Central Reservations Office).
Main
society
indicators
2011
2012
Total beneficiary entities: NGO and foundations
More than 290 More than 230
Total community involvement projects
More than 450 More than 700
Total community involvement investment(*)
€490,987
€478,651.25
Total collected through friend Voucher + employee Rate
€387,425
€321,869
Cultural promotion
€16,715
€64,020
Total Community Investment
€880,423
€864,540
NH Villa de Bilbao, Bilbao - Spain
