NH ROOM4 RESPONSIBLE SHARED SUCCESS: SUSTAINABLE ALLIANCES

NH Hotel Group promotes strategic alliances and collaborations in sustainability. The Company is aware of the importance of collaboration between institutions in order to comply with the sustainable development agenda. Accordingly, it establishes alliances based on common principles, values and goals with different organisations, whether in the public or private sector, at world, regional, national and local level.

DIALOGUE WITH STAKEHOLDERS

The Company considers stakeholders to be the individuals or social groups affected by the Company’s present or future actions.

This definition includes both stakeholders that are part of the Company’s value chain: shareholders, employees, investors, customers and suppliers, who are considered to be parties in the business, and external parties: administrations, governments, media, business sector, trade unions and society as a whole, starting with the local communities where the Company carries out its business.

The opinion and needs of stakeholders are of great relevance for NH Hotel Group as they combine efforts to achieve common goals. In this regard, clear and continuous two-way communication with all of them is key.

NH Hotel Group holds a constant and fluid dialogue with its stakeholders, through multiple channels and formats, with the aim of keeping the Company up to date about new demands and needs, as well as of responding better to stakeholders’ concerns and opinions.

RELATIONS WITH ASSOCIATIONS

As well as the positive impact of its activity as such, by providing a service to cities and their tourists, NH Hotel Group contributes to the community by being part of associations, chambers of commerce or foundations that promote concerns and encourage projects to attain shared goals.

The Company is a member of key organizations with which it collaborates actively by drawing up reports and to which resources are assigned that permit continuous improvement, by sharing experiences and knowledge and by boosting the Company’s influence. For its relevance, this notably includes NH Hotel Group’s participation in the UN Global Compact.

Pacto Mundial de Naciones Unidas (Global Compact)

Since 2006, NH Hotel Group has been a member of the United Nations Global Compact and regards its 10 principles and the Sustainable Development Goals as the framework of reference for designing the strategy and management of the Company’s Corporate Responsibility.

Sustainable Hospitality Alliance

Sustainable Hospitality Alliance, formerly International Tourism Partnership (ITP), is a world platform that brings together leading international players from the hotel sector with the aim of sharing and implementing practices that will ensure sustainable behaviour in tourism management. The agreement in these areas aims to complement the companies’ individual goals, believing that the most significant impact in these matters of responsibility, which are the most urgent issues facing the industry at present, can only be achieved by working together. NH Hotel Group was part of this platform until 2020 and is confident that it will be able to re-join it in forthcoming years.

SIGNIFICANT CONTRIBUTIONS TO ASSOCIATIONS IN 2020

The Company is part of different associations in order to be informed at all times and to achieve the objectives set.

CONTRIBUTION TO ASSOCIATIONS

In 2020, NH Hotel Group made a total contribution of € 116,528 to sectorial, cultural, social and environmental associations and chambers of commerce. The significant reduction in contributions compared to the previous year is due to the drastic contingency measures that have been taken as consequence of COVID-19 crisis.