21
ECONOMIC PERFORMANCE • SHAREHOLDERS
Shareholders’ General Meeting 2012
SHAREHOLDER CLUB
Initiative to reward shareholders with exclusive
benefits. Shareholders earn 6% worth of credits
for all the billed items (1 credit = €1), which they
can exchange for free accommodation and
catering services. Shareholders´ reservation line
is, also, an exclusive service including direct
reservations, extended check-in times, superior
rooms, exclusive promotions, Check In Express,
NH World online and special equipment in the
room, among other benefits.
Norwegian Pension Fund increased its
share in NH Hoteles
The Norwegian Fund increased its share
in the Company from 2.24% in 2011 to
2.40%
in 2012. Among the policies taken
into account for this decision, it may be
stressed our environmental performance,
the involvement of all the stake holders
in the Code of Conduct, the sustainable
innovation measures and the successful
Social Action strategy.
COMMUNICATION
WITH
SHAREHOLDERS
Shareholders’ Corner
In 2012 the platform launched the year before
is consolidated, increasing the interactivity with
shareholders and investors and optimising their
access to key information on different Company areas.
Electronic Shareholders´ Forum
Permanent information and participation tool
facilitating communication
with shareholder which
has been implemented due to the entry into force of
the Spanish Law 12/2010 of 30 June, modifying, among
other legal provisions, the Law on Accounts Audits
and actions within the tax, labour and market-opening
scopes in order to foster investment and job creation,
and the Law on Stock Market. Even if the regulation
provides it is compulsory to create such Electronic
Forum in order to promote communication to
shareholder previously General Meetings are held and
to be used as vehicle to publish proposals intending to
be presented as additional to the agenda, applications
to subscribe them, initiatives to reach the needed
percentage to exercise minority rights or requests of
voluntary representation, NH Hoteles makes this Forum
and the above mentioned characteristics available to
shareholders, keeping it operational throughout the
year and not only for General Meetings call.
Shareholders’ General Meeting
On 29 June 2012 the Company’s Annual General
Meeting was held on first call, attending 72.61% of
social capital.
Events with investors
2
events with investors and
49
meetings with
shareholders and investors
were held this year, less
than last year. In 2011 investors showed a high interest
in the Company due to the announced capital increase
agreement with the Chinese group HNA, unlike 2012,
which has been a year clearly marked by the efforts to
re-financing the Group’s debt.
2011 2012
Nº of nationwide entities that issue NH Hoteles analysis reports
10
10
Nº of international entities that issue NH Hoteles analysis reports
11
10
Nº of shareholders and investors telephone queries answered 874
624
Nº of meetings with shareholders and investors
137
49
Nº of analyst follow-up reports
135
122
MAIN
SHAREHOLDERS
AND
INVESTORS
INDICATORS
