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ECONOMIC PERFORMANCE • customers
NH Hoteles and Sports
Golf and Sailing
NH Hoteles promotes sport activities
for guests who are golf and sailing
lovers. In 2012 were organised
renowned events such as the second
edition of NH Resorts National Golf
Circuit, having its last venue at Hotel
NH Almenara in Sotogrande and the
participation of more than 1,200 fans
from all over Spain, and the 2
nd
NH
Resorts Circuit for J80Monotypes,
starting in October 2012 and ending
in June 2013.
Hípica Sotogrande
attended the
first edition of Madrid Horse Week,
through Santa María Polo Club, well-
known due to its Polo International
Tournament, held every summer in
Sotogrande and bringing together
several international personalities.
Davis Cup
The International Tennis Federation
(
ITF) and NH Hoteles extended in
2012
the sponsorship of Davis Cup by
BNP Paribas for a further three years,
showing the Company’s commitment
to sport. The international profile of
this competition makes NH Hoteles’
participation as a global sponsor of
the Davis Cup for almost nine years an
essential tool for communicating the
NH Hoteles’ brand through a single
message to millions of spectators in
more than 170 countries over the five
continents.
SPONSORSHIPS
AND SPECIAL
ACTIONS
NH Hoteles and Culture
Instituto Cervantes
NH Hoteles signed in 2012 an agreement
with Instituto Cervantes, turning this
way into the first hotel chain to join the
Institute’s prestigious Circle of Friends. This
agreement, signed o promote Spain’s image
around the world, will foster both parties’
international profile and will spread their
commitment to culture.
Mario Vargas Llosa NH Short Story Award
In 2012 was held the 14
th
Edition of this
renowned award supported by the most recent
Spanish-speaking Nobel Prize in Literature.
This biannual prize targets to support current
writers and to encourage literary creativity in
Spanish language and literature as a form of
entertainment and culture.
Agreement with the Spanish Film Academy
The Spanish Film Academy and NH Hoteles
signed a strategic collaboration agreement
whereby both entities undertake to promote
Spanish films and give maximum exposure
to the Seventh Art, both national and
internationally.
A part of the agreement focus on supporting
the main film-related events the Academy will
organize in 2012-2013.
2
nd
NH Resorts Circuit for J80Monotypes
NH Hoteles and the Spanish Film Academy
