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SOCIAL PERFORMANCE • SOCIETY
SOCIETY
NH Hoteles’ Social Action strategy has the objective
of contributing to the local development with a
commitment and collaboration based on its own
business. In this sense, NH Hoteles is committed
to create responsible partnerships and networking
in order to generate value through our hospitality
services, aligned with its international Social Action
Programme
Up! For the People.
NH Hoteles’ strategy
Up! For the
People
has evolved towards new
collaborations and areas, in line
with the
2011-2013
Corporate
Responsibility Master Plan,
consolidated as a management
model which provides Social
Action initiatives carried out in all
Business Units with transversal and
global nature.
NH Hoteles Sprint Programme
2012
data include the Christmas for Everyone Campaign
SOCIAL IMPACT
INDICATORS
RESPONSIBLE
ALLIANCES
Evolution towards
successful responsible alliances
by identifying the most efficient partners and
developing long-term projects which could be
replicated in other Business Units.
Creation of
responsible relationship with our
customers
by designing joint actions aligned with
our Social Action strategy.
Identification of the most efficient collaborators
and the biggest impact projects in order to provide
them with consistency and continuity.
Consolidation of
our valuable relationships with all
our stakeholders.
Relevant increase on the employees’ implication
in Social Action projects.
“
All the hotel employees bent
over backwards for the children
from Menudos Corazones
Foundation and their families.
It is a satisfaction to give them
affection and support in moments
when they really need it”.
Susana Rubio,
Front Desk Manager - NH Alcalá
Trainees trained Agreements
Agreements with NGOs
and Institutions
2011
294
15
19
2012
441
38
39
Volunteers
Initiatives
2011
193
19
2012
907
56
Agreements
with NGOs
Rooms
donated/year
Hotels involved
2011
83
3,277
92
2012
196 8,367
179
