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ROADMAP AND PRIORITIES FOR 2013
Jolly Madison Towers, New York - United States
Redefine
organizational
concept
Redesign the
NH brand
Reinvent the
NH Experience
Review our
assets portfolio
Strengthen our
Marketing and
Commercial
Area
Boost our
online sales
channels
Improve
management
competitiveness
Redesign the NH brand and portfolio
,
building
a well-defined and tangible asset and service
segmentation strategy and articulate an attractive
product range tailored to the needs of any consumer
in any part of the world.
Reinventing the NH experience
afforded
customers before, during and after their stays in our
hotels, building the new proposition based on four
commitments: deliver, care, ease and surprise.
Reviewing existing
sales, marketing and
communication plans.
The Group is immersed in defining a new
five-year business plan, the goal of which
is to make NH Hoteles the best choice for
hotel users by leveraging its strengths and
redefining the NH experience.
The roadmap for achieving our goals implies
the following priorities for 2013:
Our vision is that whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure,
they first ask themselves: “Is there an NH Hotel?”
NH aspires to be the “top 2 choice” for city/business travelers, offering a different product and service experience.
Developing an
IT Plan
that will deliver a significantly more
robust IT platform relative to existing infrastructure, one
that is kitted out with powerful information management
tools that will make NH more agile and competitive.
Performance of ongoing case-by-case
analysis of our
hotel portfolio
,
exiting structural underperformers and
non-core hotels.
Forging ahead with
international expansion
,
weighing
up growth opportunities and analysing the investment
requirements of the Group’s emblematic and core
establishments.
ROADMAP AND
PRIORITIES
FOR
2013
