BUILDING THE NEWNH
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Our vision - NewCulture
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BUILDING THE NEWNH
NewCulture
Always committed to customer service, the Group’s corporate culture has allowed it to differentiate
itself within the sector since its establishment. In this sense, in 1978, NH created the “Fermin”
concept, a character focused on commitment and innovation. In 2010, coinciding with the Group’s
international expansion, the concept “NHHoteles, eye for detail” was launched, including innovative
values like sustainability.
Inspired by its vision, the newNHculture includes past and present, incorporates newbeliefs defined
in the five-year Strategic Plan, shows the trends of leading companies and includes the reflections of
the Management Committee and the Company’s top 100.
The result is the identification of the beliefs that will guide the newNHGroup’s day-to-day activities,
fostering change and evolution from a management model to a leadership model.
This new culture is reflected in the
Company’s 8 Beliefs:
1.
Weareobsessedwithdeliveringmemorableexperiences
2.
Weareproudtoserve
3.
We strivetobethebest, even ifweARENOTthebiggest
4.
Weareallresponsibleforresults
5.
Wecareforourpeople. Ourpeoplecareforourguests
6.
Weareactive inthecommunitieswherewelive
7.
Weare ‘youngminded’
8.
Weenjoywhatwedo
…
andwedoallthiswitha SMILE!
Our vision
One day, whenever anyone contemplates a trip to a
city for an overnight stay or meeting, for business or
pleasure, they will always ask themselves: “Is there
an NH hotel at my destination?”
This clear and specific vision is the approach guiding the performance and commitment of the
people who form part of the Group. Our ambition is that NH becomes the consumers’ choice,
rewarding their time with flawless service provided with passion, offering them memorable
experiences, and making them feel special.
At the same time our vision seeks to turn the Group into the best choice for investors who wish
to grow with us, with a global and flexible proposal, with motivated teams who are proud of
what they do, with efficient management tools and unique solutions. The Company wants to
offer its investors the best management opportunities with a top tier operator in the urban and
business segments.
Above all our vision seeks to maximize returns for shareholders who place their trust in the
NHHotel Group, with the following goals in mind:
•
Between 10 and 15% objective for return on capital employed (ROCE)
•
Between 3 and 4 times net debt ratio on earnings before interest, taxes, depreciation and
amortisation (EBITDA)
•
Approximately
€
200
M in EBITDA
NHHotel Group is immersed in an ambitious transformation process in which the Company has defined the vision, beliefs and attributes on which the newNH is built.
