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THE NEWNHEXPERIENCE
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Newbrand segmentation
THE NEWNHEXPERIENCE
Newbrand segmentation
As part of this transformation process, the Company has changed its name to
NHHotel Group
and has reorganised the brand architecture as follows:
NHHotels
,
which includes the rest of the four and three-
star city hotels;
NHCollection
,
which includes the Company’s Premium hotels;
nhow
,
our disruptive brand; and
Hesperia Resorts
,
the vacational brand.
Feel Special
NH Collection has hotels located in the main
capital cities of Europe and Latin America.
Hotels that surprise their guests by exceeding
their expectations. These unique and authentic
buildings maintain their local character and
inspire our guests. We pay close attention to
detail to achieve that special experience where
we aim to surprise offering more than what the
guest expects.
ALWAYS A PLEASURE
4
and 3 star urban hotels for those travelers
who for business or leisure purposes are
looking for an excellent location with the best
value for money. With a warm and friendly
service, we make sure that each guest makes
the most of their stay, making it a memorable
experience. We are their guide in the city.
Elevate your stay
nhow is our most unconventional brand.
Through a continuous disruption, sense of
wow and constant change, each consumer
experiences the brand in a different but
always creative way. Each hotel is a unique
creation. New forms of contemporary
architecture, design, technology and smart
luxury by prestigious architects and interior
designers (Matteo Thun, Rem Koolhaas,
Karim Rashid…).
Perfect Escapes
Holiday resorts with a renewed concept of
modern accommodation and customized
service that is surprising at every level. Situated
in stunning locations, they are the perfect choice
for couples and families who need the ideal
combination of rest and enjoyment. They offer a
wide range of services and leisure activities.
