25
THE NEWNHEXPERIENCE
-
NHHotel Group Rewards - New “nh-hotels.com” CommercialWebsite
NHHOTEL GROUP REWARDS
The Company has re-launched its customer loyalty programme, NH Hotel Group Rewards, which is one of the strategic pillars of the
Group’s new differential value proposition. The programme is focused on acknowledging, rewarding and surprising loyal customers.
Customers accumulate points they can exchange for free nights or discounts and they also have access to special rates, promotions and
exclusive gifts. The programme currently has
over three million members
.
New“nh-hotels.com” CommercialWebsite
The Company is committed to the development of an innovative e-commerce platform in order to increase sales through this direct
channel, offering customisation possibilities, high-quality content, additional advantages for members of the loyalty programme and
excellent usability. To date,
30
million people
have visited the website.
2011
2012
2013
2014
2015
NHRewards members
2,130,066
2,601,187
3,245,817
4,300,000
5,100,000
