Page 48 - Annual Report 2013 Corporate Responsability

GUEST FROMTHE
HEARTWITH
UNICEF
In 2013, the Company
took one more step in
its already consolidated
alliance with UNICEF by
expanding its collaboration
agreement with the
Guest from the Heart”
campaign to the 13 hotels
in Argentina. Through
this agreement, donations
made by customers are
invested in campaigns
to help children in the
communities where the
Business Unit America is
present: Mexico, Argentina,
Venezuela, Colombia, Haiti,
Dominican Republic, Chile
and Uruguay.
RONALDMCDONALD FOUNDATION (BU Benelux)
Collaboration with the Ronald McDonald Foundation in its
programmes focused on thewell-being of families with sick children,
providing them with accommodations when the Foundation’s
homes are full. These hotels turn into veritable second homes for
these families, who receive the support and attention they need
from the hotel employees. Some of our suppliers have also joined in
this alliance, like Blijcolin and Douwe Egbert, by donating textiles
and coffee, respectively, for the Foundation’s homes. In addition,
employee volunteers from the NH Conference Centre Koningshof
hotel help once a month with cleaning and repair work in the nearby
RonaldMcDonald house. Also, every two years, the Company hosts
the RonaldMcDonald Foundation Gala in Rotterdam.
MENUDOS CORAZONES (BU Spain)
NH Hotel Group has been collaborating with the Fundación
Menudos Corazones for 9 years by donating over
1,000
room
nights annually
at theNHAlcalá inMadrid for families of children
suffering fromheart disease. Since the agreement was signed, a total
of 1,074 families have stayed at the hotel, also receiving the support
and understanding they need from the hotel employees.
JOSEP CARRERAS FOUNDATION (Spain)
In 2013, it will have been two years since our Company signed a
collaboration agreement with the Josep Carreras Foundation and
Hospital Sant Joan deDéu inBarcelona against leukaemia. Through
the agreement, patients and their families are provided with a room
available for the entire year at the
NH Porta de Barcelona
as
support for the Foundation’s Foster Homes programme.
SECONDHOME ALLIANCES
The
NGO Rate
was created in 2008 in order to cover
accommodation needs of collaborating NGOs and foundations. The
programme offers discounts of up to 30% off the best available rate
to organisations that have been previously evaluated and approved
by the Corporate Responsibility Department. Through agreements
with hospitals and foundations in various countries, children with
serious illnesses and underprivileged families are provided support
when they need accommodation outside their cities.
Apart from offering them accommodations, these families receive
love and support from all the employees, who strive to make the
hotels their second home.
YOU CAN ALSOHELP. UNICEF (BU AMERICA - MEXICO)
In 2013, employees of NH Hotel Group in Mexico donated
6,298.47
for campaigns in favour of children developed by
UNICEF in that country.
MAKE AWISHFOUNDATION INTERNATIONAL (Global)
NH Hotel Group collaborates with the Make-a-Wish Foundation
since 2005, making it easier for children with life-threatening
medical conditions to make their dreams come true. This special
collaboration enriches the lives of the children and their families
through personal experiences filled with hope, strength and
happiness. From the beginning of this alliance and up to 2013, the
Company has helped to make
93
wishes
come true, with a total of
371
direct beneficiaries
and their families; always with the help of
employee volunteers.
OUR SUSTAINABLE COMMITMENT
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society
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