Page 52 - Annual Report 2013 Corporate Responsability

nhowMilano - Milán, Italy
RESPONSE TO EMERGENCIES
NH Hotel Group implements an emergency response
protocol applicable to all the Company’s hotels. After
an initial validation from the Regional Operations
Managers of the Business Unit, the hotels closest to the
affected area contact the local organisations to identify
the most critical accommodation needs and put at their
disposal the spaces and rooms necessary for victims and
assistance personnel.
Samur Social (BU Spain - Madrid)
In 2013, we continued with the accommodation
agreement for extreme emergencies with Samur Social,
reaffirming the commitment with the Town Hall of
Madrid and the safety of those who are in situations of
social emergency. Since the beginning of the agreement
in 2009, 500 people have been accommodated in the
Company’s hotels.
Floods inGermany (bu central europe)
In June 2103, the German city of Passau suffered
devastating floods from the overflowing of three rivers.
The NH Parkhotel Deggendorf, 60 kilometres from
the affected city, immediately activated the emergency
response protocol. The hotel offered accommodations
and food to the victims of the flood and also offered its
facilities for use by rescue teams. The hotel employees
went above and beyond the call of duty, collaborating
outside their working hours to help the rescue teams.
Train accident ingalicia ( bu spain)
Due to the tragic train accident that occurred in the
summer of 2013 in the Galician city of Santiago de
Compostela, the Company implemented the protocol
established for emergency situations, channelling its
support through the Spanish Red Cross. The Company
provided accommodations in the city’s NH hotels for
families of the victims and members of the rescue and
psychological support teams.
Floods inMexico and Argentina (BU AMERICA)
In September 2013, the strong rains caused by tropical
storm Manuel left thousands of victims, above all in
Guerrero, Mexico, where the Huacapa River flooded
cities and towns. The employees of the NHAeropuerto
T2 Mexico hotel and NH Collection Guadalajara
organised a food collection campaign to donate to the
families affected by the catastrophe. In addition, the
employees of NH Panorama in Cordoba (Argentina)
organised a collection campaign in favour of the
victims of the intense flooding in Argentina.
AIR FRANCE-KLMEmergency Plan (global)
In 2103, NHHotel Group signed an agreement withAIR
FRANCE-KLM (member of SKYTEAM alliance) to
become the airline company’s preferred hotel within its
Emergency Plan.With this agreement, theGroup agrees
to offer complete availability in case of emergency to
accommodate survivors, families, technical teams and
SKYTEAM support personnel in its hotels.
Main Social indicators
2012
2013
Total beneficiary NGOs and foundations
Over 230
Over 260
Total social projects
Over 700
Over 700
Total investment in Social Action
478,651
429,613
Total collected through Amigo Voucher
+
Employee Rate
321,869
308,781
Cultural promotion
64,020
13,800
Total Community Investment
864,540
896,601
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