Page 58 - Annual Report 2013 Corporate Responsability

This Annual Report andCorporate Social Responsibility Report includes the activity
and results of NH Hotel Group for the financial year 2013. This eighth edition
explains the Group’s activities in the economic, environmental and social scopes in
line with the sustainable approach and commitments with groups of stakeholders.
Preparation criteria
The report has been prepared based on the reporting of the most important aspects
of our management and performance during the year, including the most important
specific indicators arranged by stakeholders at the end of each section, and a full
chart of indicators at the end of the document, in order to facilitate an analysis of the
evolution of the Company’s Corporate Social Responsibility.
Like every year, we followed the guidelines of the Global Reporting Initiative (GRI)
and its Guide for the Preparation of Sustainability Reports version G3.1, taking into
consideration the principles for the definition of content and quality of the report, as
well as reporting the GRI Indicators at an A
+
level, including external verification.
Scope and coverage
In this report, NHHotel Group publishes the global management results of financial
year 2013 broken down by Business Units and countries in which the Company
operates. The multinational nature of our activity, with additions and exits of hotels
and gradual implementation of measurement systems and processes, in some cases,
make it necessary to provide data only from comparable hotels for the corresponding
financial year. In each case, the scope of the data reported is detailed for increased
precision and comparability of the information, as well as the corresponding
explanation.
Balance and comparability
The objective of NH Hotel Group is to present a balanced, accurate and coherent
report of our triple bottom line with emphasis on the traceability of the data and the
comparability of the information of previous years and strategic projects. This report,
like those of previous years, includes the involvement and participation of the heads of
the different departments and those responsible for each business area and dialogue
with each interest group, which allows us to align the information reported with the
most relevant aspects for the stakeholders, responding to their expectations.
Definitionof content
NH Hotel Group has different stakeholder involvement systems that are a source of analysis of the contents of
interest to different audiences. In addition to the tools described in the section “Our Commitment to Sustainable
Governance”, we organise specific consultations with stakeholders on a regular basis, described in theCustomers,
Shareholders, Suppliers, Employee and Society sections. The results of this communication allow us to keep
improving our mechanisms for identifying both needs and expectations and relevant issues to be reported in the
Annual Report, including following up on the commitments made and tracking the targets set in previous years.
All of these processes are organised in the Corporate Responsibility Plan 2011-2013, integrating the key issues
identified in order to define the courses of action to be implemented.
This plan is updated annually and the report drafting processes allows us to report the outcome of our
management of the relevant issues during the year, the levels of performance and new targets set for the
following year.
Following the usual methodology, a rigorous process is conducted to gather information, evaluate the key issues
to include, with indicators and quantitative and qualitative measurement data about the Company’s sustainable
management.
External assurance
This Report has been assured by KPMG, an independent auditing firm and its assurance report can be found in
this section. The A
+
self-assessment of this Report has been corroborated by KPMG, and subsequently GRI has
reviewed the entire process, also granting the highest possible A
+
rating. For further information, please visit our
Web site at
ABOUT THIS REPORT
58
ASSURANCE REPORT ANDGRI INDICATORS -
ABOUT THIS REPORT
ANNUAL
REPORT2013
Corporate
Responsibility