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SOCIAL PERFORMANCE • EMPLOYEES
INTERNAL
COMMUNICATION
NH Hoteles works to develop an internal communication that
complements the corporate information with the local one to give
the employees close messages.
The Face of Our Team
The campaign
“
Put a Face to the Name”
has been carried out to
communicate the new appointments to all employees though videos,
banners, posters, and regular memorandums.
Social Media
Channels used to communicate to all NH Hoteles employees
competitions such as the
Wake Up Pics
,
the
Davis Cup
and other
promotions.
We Are All Sales
This campaign continues to
encourage employees to be
the first Brand specifiers. In
which the winners in each
period where the face for
the competition ads in the
following period and the
Christmas one to boost sales
in our hotels. Among the
incentives the most relevant
one is the competition to win
an iPad. NH Hoteles collected
€13M
through these initiatives.
Welcome Pack
It facilitates the new employees
and supervisors the Company
guidelines, easy Access to
documents, useful brochures and summaries of Company key
aspects. There is also a
HR Buddy
at the new incorporations’ service,
a person from HR who acts as a mentor providing orientation, help
and assistance during the first months and makes their integration
into the new working environment easier.
In The Netherlands the
Introduction Package
has been
digitalized, eliminating the printed document. The USB containing
the new guide is reusable, editable and environmentally friendly.
Internal Memorandums
In 2012,
66
corporate
memorandums were sent,
classifying news per Business Unit, to keep employees
informed at a local level.
Corporate intranet
The section “Social Media” has been included in the
intranet in order to involve more the employees in
campaigns and competitions. The space has been
divided in corporate and local contents to optimize their
organisation and the section “Benefits for employees”
has been changed, making it more appealing and
organized. Moreover, flash presentations and the
updated content are also an important way of attracting
the attention of employees.
NH Spotlight Newsletter and Tu Red 2.0
In 2012 this bulletin was launched in 3 languages
(
Dutch, French and English)by and for the employees.
It is aimed to cover local information and personal
relevant information to increase the employees’ pride
of belonging In Spain,
Tu Red 2.0
is the internal
bimonthly communications bulletin.
Posters
A part from the ones included in the hotels board, posters
have started to be used to improve informal and visual
communication and supporting competitions and events
campaigns.
desktop wallpapers
These remain a key factor in the communication
campaigns. In 2012, more than 26 images were used
to generate support for the various corporate strategic
projects, showing more dynamic images.
screensavers
En 2012, NH Hoteles was focused on quality and
customer perception. With the aim of communicating
this approach, this message has been included in more
than 7,000 screensavers.
“
I am genuinely convinced that
our professionals’ undivided
support for our business
development is the lynchpin of
the Company’s strategy”
Michael Wazlawiz,
Executive Chef - NH Deggendorf
