nhow Rotterdam
Rotterdam, The Netherlands
THE NEW NH
Our vision
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THE NEW NH
our vision
One day, whenever anyone
contemplates a trip to a city for
an overnight stay or meeting, for
business or pleasure, they will
always ask themselves: “Is there an
NH Hotel at my destination?”
This clear and specific vision is the approach guiding the
performance and commitment of the people who are part of
the Group. Our ambition is that NH becomes the consumers’
choice, offering them memorable experiences by exceeding
their expectations and making them feel special.
At the same time our vision seeks to turn the Group into the
best choice for investors who wish to grow with us, with a
global and flexible proposition, with motivated teams who are
proud of what they do, with efficient management tools and
unique solutions. The Company wants to offer its investors the
best management opportunities with a top tier operator in the
urban and business segments.
Above all our vision seeks to maximize returns for
shareholders who place their trust in NH Hotel Group, with
the following goals in mind:
Between 10% and 15% target for return on capital employed
(ROCE)
Between three and four times net debt ratio on earnings
before interest, taxes, depreciation and amortisation
(EBITDA)
Approximately €200M in EBITDA
NEW CULTURE
Always committed to customer service, the Group’s
corporate culture has allowed it to differentiate itself within
the sector since its establishment.
Inspired by its vision, the new NH culture includes past and
present in its five-year Strategic Plan, for which the beliefs
that will guide the day-to-day activities of the new NH have
been identified, fostering change and evolution from a
management model to a leadership model.
This new NH culture is reflected in the Company’s eight
beliefs:
1. We are obsessed with delivering memorable
experiences
2. We are proud to serve
3. We strive to be the best, even if we are not the biggest
4. We are all responsible for our results
5. We care for our people. Our people care for our guests
6. We are active in the communities where we live
7. We are young minded
8. We enjoy what we do
…and we do all this with a smile!
