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THE NEW NH
Key initiatives in 2014
NH Collection Eurobuilding (Madrid, Spain)
NH Hotel Group displays its firm commitment to excellence
in service, business, technology and gastronomy through
the new state-of-the-art NH Collection Eurobuilding.
Its new features include a 300-sqm semi-transparent
indoor LED vault screen, the largest curved LED screen
in the world inside a hotel, free high-capacity Wi-Fi and
innovative 3D holographic technology that, along with
its advanced videoconference systems, will ensure high-
performing meetings and high-impact events.
Milestones achieved within the Repositioning Plan
With Living Lab, a pioneering initiative on a global scale,
the hotel has become a testing ground for technology,
as well as the Company’s platform for experimentation
and the showcasing of new projects, transforming
services and spaces into a digital ecosystem.
NH Collection Eurobuilding was recognized as the
hotel with the “Best Technological Equipment” in the
10
th
edition of the Hospitality Initiative Awards 2014
given by Gran Hotel Turismo magazine.
DiverXO, the only restaurant with three Michelin stars in Madrid,
opened its doors at NH Collection Eurobuilding, in line with
our goal of turning this hotel into a destination in itself offering
exclusive experiences to consumers.
The re-opening was also an extraordinary event for employees. In
recognition of their excellent performance, 11 employees from all
Business Units had the chance to experience the spectacular re-
opening event by being part of the Welcome Committee and the
Customer Relations Team.
NH Collection Eurobuilding
Madrid, Spain
