THE NEW NH
Key initiatives in 2014
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EXPANSION PLAN
The Expansion Plan is part of the Company’s five-year Strategic
Plan and it is aimed at:
Increasing the quality of the portfolio with 62 new hotels
(Expansion Plan, 51, and Projects, 11) in strategic markets,
compensating the removal of 44 low-profitability or non-
strategic hotels until the end of 2014.
Reinforcing the presence in Europe (France, UK, Germany and
Italy) and creating a larger platform in Latin America (Mexico,
Colombia, Chile and Peru).
New hotels
In 2014 NH Hotel Group added nine hotels to its portfolio (four
new openings and five signed agreements). The growth goal
under the Strategic Plan involved six hotels (990 rooms), four
in Europe and two in Latin America.
With the acquisition of Hoteles Royal at the beginning of
2015 the Group went from two to 21 hotels (2,379 rooms)
in Colombia, Chile and Ecuador, incorporating a hotel
portfolio with significant strategic value. This helped to
accelerate the growth objectives contemplated in the
development plan for the continent.
Joint venture in China
At the end of February 2015 NH Hotel Group and HNA
created “HNA-NH Hotel Management Joint Venture
Company”. The Beijing-based joint venture will develop
and manage a significant portfolio of HNA and third-
party hotels in the middle and upper-middle segments in
the Chinese territories, Hong Kong, Taiwan and Macao.
Both groups will contribute €8M in 2015 and 2016 for the
development of a prototype hotel and the promotion of
the brand.
IT TRANSFORMATION PLAN
NH Hotel Group has successfully completed the migration
process of the SAP back-office systems in all its Business
Units and is now working on the migration of the front-
office systems in its Business Units in Spain, Benelux
and Germany (the process started in March 2015). The
migration of the public website has also been completed
and work is being done on the private and mobile websites.
As a result of the migration process, the Company will use
a single source of data that is easy to access, save costs
with the externalization of the administrative services and
develop functionalities that will improve competitiveness.
NH Collection Bogotá WTC Royal
Bogota, Colombia
