25
THE NEW NH
Key initiatives in 2014
SALES AND MARKETING
In 2014 NH Hotel Group increased the
investment in targeted marketing in
order to build up brand value and gain
recognition from consumers in all countries
where the Company operates, by designing
campaigns that convey the quality,
locations, services and experiences offered
by its hotels.
NH Hotel Group Rewards
NH Hotel Group Rewards is the Company’s
loyalty programme. With more than
four million customers in 2014, it has
consolidated as one of the strategic pillars
of the new, differentiating value proposition
of the Group.
In 2014 the Group reinforced its customer
relationship management (CRM) database.
This resulted in an increase in loyalty
programme applications and continued
membership.
Every year nearly 11 million people stay at
an NH Hotel Group hotels and the challenge
is to identify them and win their loyalty
through NH Rewards programme.
REVENUE OPTIMIZATION
The goal of the new pricing strategy is
to improve the financial performance by
increasing average daily rates per occupied
room (ADR).
To make customers willing to pay more for
their stay at the Company’s hotels, NH Hotel
Group undertook an ambitious project re-
defining its type of rooms and changing the
type of rates and discounts applied. To do
that, prices charged by other hotels at the
same destination have been considered, in
addition to implementing modern pricing
strategies and systems.
I have
with NH Hotels
MORE SUMMER
+ +
FREE
CHILDREN
(UPTO 11YEARS)
FREE
BREAKFAST
BUFFET
FREE
LATE
CHECK-OUT
Booknow:
902 091 954
I
nh-hotels.com
st
July to31
st
August.Prepaid,non-refundable
rate.Free stays forchildrenunder 11when sharing roomwith theirparents.
Free latecheck-outuntil2pm.Subject tohotelavailability.
375hotels likeyouaround theworld
AAFF_GRAFICAS_VERANO_NH_ING.indd 1
09/06/14 16:23
Enjoythebesthotellocationswithflexiblemeetingroom
spacesandahighlyprofessionalteamthatwillsurpassyour
mostchallengingdemands.
AtNHyouwillalwaysreceivemorethanyouexpect.
Webelieveininspiringandmemorableevents.
Webelieveinmeetingscreatedwithpassion.
Webelieveinexperiencesourguestsreallyenjoy.
“AtNHIalwaysfindthat
specialtouchthatmakeseach
meetingasuccess”
CarolineScott
EventManager
902091954 | nh-hotels.com
GRAFICAMICEA4.indd 1
28/05/14 13:42
