COMMITMENT TO OUR
STAKEHOLDERS
THE NEW NH
EXPERIENCE
After building a solid value proposal that gave rise to
the new NH Hotel Group brand architecture, in 2014 the
Company carried on working on the operational promise for
NH Collection, NH Hotels, NH Meetings and nhow, defining
a new and distinct experience for each one of them.
In 2014, the Company agreed to and implemented some
new product and service standards established for each
one of the brands, following the roadmap set out in the
five-year Strategic Plan. Numerous initiatives were also put
into operation to guarantee that the new NH experience
was correctly implemented, giving rise to a wide range of
products and services for each one of the Group’s brands.
Brilliant Basics
The new NH basics are key for guaranteeing the high
standard of quality and comfort that the Company offers
its customers. The Brilliant Basics include the new beds and
mattresses, the rain effect showers, the Nespresso machines,
the large flat-screen LED TVs, the new amenities or the
professional hairdryers. In 2014, €31.5M was invested in
Brilliant Basics for rooms, plus a further €4.8M to guarantee
the very latest, comfortable and convenient standards for
NH Meetings, the new NH Hotel Group’s proposal for the
Meetings and Events segment.
COMMITMENT TO OUR STAKEHOLDERS
The new NH experience
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