Annual Report 2014 - Corporate Responsibility - page 31

OUR CORPORATE RESPONSIBILITY
Materiality: what is relevant
31
EXTERNAL SOURCES
ITP (International Tourism Partnership)
Materiality Matrix
FTSE ESG Ratings Profile
Ethibel Excellence Investment Registers
Reporta report 2014 (Deva)
RFPs from customers and suppliers
Five-year Strategic Plan
Shareholders General Meeting 2014:
Speeches by the Chairman and the CEO
Consolidated Financial Statements
Employee Engagement Survey
Sustainability Strategy
INTERNAL SOURCES
NEW NH
EXPERIENCE
New services and
products
Innovative technologies
Direct booking channels
Reference in urban and
business hotels
NEW CULTURE
Leadership for change
Talent management
Training and development
programmes
Employee commitment
and engagement
RESPONSIBLE
COMMITMENT
Environmental
sustainability
Responsible
management of
suppliers
Contribution to the
Community
Ethical commitment
MATERIAL ASPECTS FOR NH HOTEL GROUP
IDENTIFICATION PROCESS
Action plans based on Employee Engagement Survey results
ITP. Water working group
ITP. Labour Standards working group
Corporate Responsibility Master Plan
NEXT STEPS
MATERIALITY:
WHAT IS RELEVANT
NH Hotel Group maintained its transparency commitment in the reporting of
its performance in 2014, following the new G4 Global Reporting Initiative (GRI)
standards. To do that, the Company first carried out a consultation and analysis
exercise to identify relevant business sustainability aspects. The Company then
identified the material aspects to be reported by integrating the priorities of the
Company and its stakeholders.
IDENTIFICATION PROCESS
The following chart shows how the most relevant aspects conforming NH Hotel
Group’s materiality were identified by using internal and external sources.
ITP (International Tourism Partnership), a global platform that brings together
the leading hotel chains, including NH Hotel Group, promoted the analysis and
mapping of the relevant ethical, social and environmental aspects through
questionnaires, interviews and dialogues with stakeholders. As a result, a
Materiality matrix was obtained that hotel chains have used as the basis for
identifying their own relevant aspects. NH Hotel Group thus integrated the
Company’s priorities, as defined in its five-year Strategic Plan, and the interests
of its stakeholders. In addition, other significant sources were considered, such
as FTSE ESG Ratings Profile, Reporta report 2014 (Deva) and the Employee
Engagement Survey, amongst others.
NEXT STEPS
Next on the Corporate Responsibility priorities of NH Hotel Group is its
participation, along with the rest of ITP members, in two working groups on the
two most relevant aspects derived from the Materiality matrix: Water and Labour
Standards. Throughout 2015 the Group will advance in its commitments with the
design of a new Corporate Responsibility Master Plan. It will also define the action
plans related to the conclusions drawn from the Employee Engagement Survey.
G4-18, G4-19, G4-20, G4-21
1...,21,22,23,24,25,26,27,28,29,30 32,33,34,35,36,37,38,39,40,41,...67
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