THE NEW NH
Key initiatives in 2014
19
BRAND AND EXPERIENCE
NH Hotel Group has a new brand architecture and a new value proposition for its
customers. The new structure was launched in 2014 and is based on the needs
of consumers and the experience offered by the Company. Under the new brand
architecture the NH Hotel Group portfolio is divided into the following hotel groups:
NH Hotels, which includes our three- and four-star city hotels; NH Collection, which
includes our premium hotels; nhow, the hotel brand for travellers with their own style;
and Hesperia Resorts, the vacational brand.
Meeting the expectations and needs of our customers is a priority for NH Hotel Group,
as is meeting the operational and service promise defined for each of its brands.
The Company is committed to maintaining the highest quality and innovation standards.
NH Collection Abascal
Madrid, Spain
KEY INITIATIVES IN 2014
BRAND AND
EXPERIENCE
SALES AND
MARKETING
REVENUE
OPTIMIZATION
REPOSITIONING
PLAN
PORTFOLIO
OPTIMIZATION
IMPROVEMENTS IN DIRECT
online sales
EXPANSION
PLAN
IT TRANSFORMATION
PLAN
