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THE NEW NH
our vision
One day, whenever anyone
contemplates a trip to a city for
an overnight stay or meeting,
for business or pleasure, they
will always ask themselves:
“Is there an NH Hotel at my
destination?”
This clear and specific vision is the approach guiding the
performance and commitment of the people who are part of
the Group. Our ambition is that NH becomes the consumers’
choice, offering themmemorable experiences by exceeding
their expectations and making them feel special.
At the same time, our vision seeks to turn the Group into the
best choice for who wish to grow with us, with a global and
flexible proposition, with motivated teams who are proud of
what they do, with efficient management tools and unique
solutions. The Company wants to offer its investors the best
management opportunities with a top tier operator in the
urban and business segments.
Above all, our vision seeks to maximize returns for
shareholders who place their trust in NH Hotel Group.
On 2015 the Strategic Plan was reviewed, allowing the
accomplishment of the goals set in the horizon of the Plan
2017-2018:
• Between 12% and 15% target for return on capital
employed (ROCE) (vs. 10% and 15%).
• Between 3.0 and 3.5 times net debt ratio on earnings
before interest, taxes, depreciation and amortization
(EBITDA) (vs. 3.0 and 4.0).
• Reach a sustainable EBITDA of €250M between 2017 and
2018.
* ROCE = recurring EBITDA / Own Funds + Net Debt + Working
Capital.
NEW CULTURE
Always committed to customer service,
the Group’s corporate culture has
allowed it to differentiate itself within
the sector since its establishment.
Inspired by its vision, the New NH
culture includes past and present in its
five-year Strategic Plan, for which the
beliefs that will guide the day-to-day
activities of the New NH.
This New NH culture is reflected in the
eight beliefs that perfectly describe our
way of being in the Company:
1. We are obsessed with delivering
memorable experiences.
2. We are proud to serve.
3. We strive to be the best, even if we
are not the biggest.
4. We are all responsible for our
results.
5. We care for our people. Our people
care for our guests.
6. We are active in the communities
where we live.
7. We are young minded.
8. We enjoy what we do.
…and we do all this with a smile.
the new nh
Our vision • New Culture
NH Collection Berlin Friedrichstrasse
Berlin, Germany
