the new NH
Key Initiatives in 2015
23
Elevate
your stay
nhow is our most surprising and exclusive brand.
The only rule in nhow is that there are no rules.
The main idea: nothing is pre-established. Through
a continuous disruption, sense of “wow” and constant
change, each consumer experiences the brand in
a different but always creative way. Each hotel is
a unique creation. New forms of contemporary
architecture, design, technology and smart luxury
by prestigious architects and interior designers
(Rem Koolhaas, Matteo Thun, Karim Rashid, etc.).
OPERATIONAL PROMISE:
1
The power of yes
2
Beyond Brillant Basics
3
nhow connected
4
Wake up nhow!
5
F&B hotspot
6
We know you
7
Express laundry!
8
nhow and the city
9
It is fitness time
10
Leading eco-efficiency
nhow Berlin
Berlin, Germany
nhow Rotterdam
Rotterdam, The Netherlands
nhow Milano
Milan, Italy
