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our corporate responsibility
Adhesion and alliances
ADHESION AND
ALLIANCES
GLOBAL COMPACT
NH Hotel Group adhered to the United Nations Global
Compact in 2006, following its 10 principles as an internal
reference framework for designing the Corporate
Responsibility strategy and management. This year
the Company also adhered to “Responsible Tourism:
A Commitment Shared by All”, an initiative led by the
Global Compact and the World Tourism Organization
that includes the signing of the Global Code of Ethics for
Tourism. The purpose of this project is to make progress
in the field of Corporate Social Responsibility within
Spain’s tourism sector and help businesses within the
industry meet their ethical and sustainable development
commitments. Also, businesses forming part of the
related working group will prepare a handbook that will
be launched in 2016.
WORLD TRAVEL & TOURISM
COUNCIL (WTTC)
NH Hotel Group is a member of this prestigious
international forum for the travel industry. The forum
includes the main companies of the business community
and works with governments to create awareness about
the travel and tourism industry. NH Hotel Group is part of
the Executive Committee of the World Travel & Tourism
Council since April 2015.
ENTERPRISE 2020
Enterprise 2020 is the only business collaborative initiative
recognized by the Corporate Social Responsibility European Strategy.
Its aim is to promote and spread best business-led Corporate Social
Responsibility practices based on collaborations. NH Hotel Group
is part of this platform through its Employability Programmes for
groups at risk of exclusion, a high-impact collaborative initiative that
began in 2007 and since then has trained more than 3,000 people
and employed 150.
STAINABLE EXCELLENCE CLUB
(SPAIN)
Business association comprised of over 20 companies that
promote sustainable growth. It has collaborative working groups
on corporate responsibility, environment, sustainability, human
resources, reputation and communications, ICT, purchasing and
corporate governance.
TOGETHER FOR EMPLOYMENT (SPAIN)
NH Hotel Group continues to participate in this initiative aimed at
improving the employability of Spain’s most vulnerable groups, by
promoting collaboration amongst businesses, the public sector and
third-sector organizations. The project is led by Fundación Accenture,
Fundación Compromiso Empresarial and Fundación SERES.
SERES foundation
NH Hotel Group became a patron of SERES Foundation in early
2016 to establish a new partnership for promoting its strategy
of becoming a leader in social responsibility within the tourism
industry. SERES Foundation encourages businesses to commit to
the betterment of society through responsible actions aligned with
the Company’s strategy and generating value for all.
INTERNATIONAL TOURISM
PARTNERSHIP (ITP)
This global platform brings together the leaders in
Corporate Responsibility within the tourism sector.
Joint projects were developed in 2015 on the thematic
areas which were identified by the potential impact
of businesses within the tourism industry: youth and
employment, water, Human Rights, carbon footprint and
labour standards.
Regarding Human Rights, commitments will mainly
focus on aspects related to human trafficking and labour
standards from a wider perspective.
Hotel Water Measurement Initiative (HQMI)
This new working group, formed by 14 leading companies
and KPMG technical consultants, promotes the use of
a methodology for measuring and reporting on water
consumption as a tool for assessing water scarcity.
Youth Career Initiative (YCI)
NH Hotel Group continues to participate in this alliance
in Mexico City focused on the professional training and
development of disadvantaged youth. In 2015 a pilot
project was conducted for new programmes, whereby a
hotel can be granted a license to execute YCI programmes
by itself. After the success of the pilot project, the new
YCI model will be implemented in other countries in 2016.
Hotel Carbon Measurement Initiative (HCMI)
Along with 23 of the leading international hotel chains, NH
Hotel Group promoted this methodology to calculate and
standardize carbon emissions. The Company is part of the
working group charged with preparing this methodology,
which has been created in collaboration with the World
Travel & Tourism Council (WTTC) and the International
Tourism Partnership (ITP).
