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MATERIALITY: WHAT IS RELEVANT
As part of the Corporate Responsibility management process, a Materiality Analysis was carried out in 2015 for the
purpose of identifying key aspects for NH Hotel Group on the basis of its strategy, stakeholders and the context in
which it operates. This analysis has made it possible to better focus the most relevant aspects of NH Hotel Group’s
performance in 2015 to be included in this Report, and meet the G4 Global Reporting Initiative (GRI) standards.
The study was executed in the following phases:
IDENTIFICATION
EXTERNAL SOURCES
An analysis was made of Corporate Responsibility commitments in eight national and international companies
within the industry, together with the relevant aspects compiled in the Materiality Matrix prepared by the
International Tourism Partnership (ITP), a study in which NH Hotel Group has participated.
INTERNAL SOURCES
An analysis was made of the material aspects in relation to the Company’s strategy and its stakeholders from
the following sources:
• NH Hotel Group Code of Conduct
• NH Hotel Group Corporate Responsibility Policy
• Financial Results and five-year Strategic Plan progress
• Employee Engagement Survey 2014
• Customer Satisfaction Quick Report
• NH Hotel Group Corporate Responsibility Report 2014
• Materiality in the NH Hotel Group CR Report 2014
• NH Hotel Group press review focusing on the Sustainability and Corporate Responsibility aspects
This analysis resulted in a preliminary list containing 23 relevant aspects that were to be prioritised in the next phase.
PRIORITISATION
Prioritisation of the material aspects was based on two variables:
• Impact on business: the effects caused by a relevant aspect on the Company’s business and how frequently
each aspect is mentioned in the documents under analysis.
• Impact on stakeholders: the level of influence each aspect has on the different stakeholders of the Company.
This assessment makes it possible to visualize the most relevant aspects in both variables and therefore, the way
in which they are approached and managed is considered key for the Company.
VALIDATION
After the prioritisation exercise, the NH Hotel Group’s Corporate Responsibility Department validated the
Company’s material aspects, providing an internal assessment that highlights their relevance and their
correspondence to the business.
OUR CORPORATE RESPONSIBILITY
Materiality: what is relevant
MATERIALITY MATRIX
4
1
23
19
7
5
6
8
10
13
21
18
15
11
17
22
2
3
12 14
16
20
9
IMPACT ON
BUSINESS
IMPACT ON
STAKEHOLDERS
CUSTOMERS
1. Excellence in service
2. Raise awareness and engage customers with the ethical commitments
3. Customer-oriented employees
4. Offer and innovation in responsible products and services
EMPLOYEES
5. Training and professional development
6. Diversity and equal opportunities
7 Employees engagement
8. Leadership culture
9. Labour standards and dialogue with employees’ representatives
10. Talent management
SUSTAINABILITY
11. Reduction in resource consumption: water, energy, emissions
12. Reduction in the generation of waste
13. Sustainable innovation
COMMUNITY
14. Partnerships with the third sector (Hotels with a Heart)
15. Contribution to the Community (economic, social and employability)
16. Corporate volunteering
RESPONSIBLE BUSINESS
17. Dialogue with stakeholders
18. Ethical Commitment and Transparency
19. Human Rights (fight against abuse and human trafficking)
20. Fight against corruption
21. Better Corporate Governance practices
22. Responsible procurement (respect by suppliers of social, ethical and
environmental commitments, local procurement promotion)
23. Innovation and transparency with suppliers
GRI G4-18, G4-19; G4-20, G4-21
