responsible commitment
A new culture
39
THE ENGAGEMENT COMMITMENT
People are vital when it comes to building the new NH and have
to feel part of the important moment the Company is immersed
in. With a view to achieving this, an Engagement Plan has been
established aimed at enhancing the employees’ commitment to NH
Hotel Group’s new strategy.
As a result of the Employee Engagement Survey conducted in 2014
and of an in-depth analysis of the key factors involved in generating
a global commitment and identifying the improvement objectives,
the Company has defined a Global Action Plan that features a
measurement system that ensures its success implementation.
Work has also been done on developing local Action Plans, for which
dialogue environments have been created, as well as teams with
representatives from each hotel or Central Services areas.
Engagement Plan Programmes
In 2015, further work was carried out on the task of putting into
operation the programmes defined in the Company’s Engagement
Plan. The
Memorable Dates
programme, whereby the Company
wishes to share and celebrate with the employees their most
important dates, adds new special moments for the employees, such
as retirement and anniversaries with the Company.
The
NH That’s Me & My Family
programmes have been developed
locally in the Business Units with multiple initiatives, such as the
Christmas parties with the employees’ children.
In 2015, the implementation of the new model
The New Way of
Working
at the Group’s Company Offices continued, with new
environments that are conducive to creativity and collaboration, a
culture that encourages flexibility and efficient work, as well as the
use of collaborative technologies that enhance this change in the
way of working. This successful pilot scheme has set an example for
the Central Services of other Business Units, such as BU Benelux,
where it has been also implemented.
ShowTime
, an innovative programme aimed at new Central Services
employees commenced at the end of 2015. The objective of this
programme is to enable them to feel and experience the hospitality
business from the inside, and thus obtain a greater insight into the
impact that their daily activities and decisions have upon hotels’
everyday life.
Through a 2-day route at one of the Company’s hotels, the employees
take part in the work in different departments of the hotel, acquiring
a greater in-depth knowledge about the heart of the Company: the
hotels and their teams.
New Internal Communication Plan 2015-2017
The Company has identified the Internal
Communication as key factor in creating
and maintaining the commitment among the
Company’s employees. For this reason it has been
working on a new plan in which new technologies
are the protagonists and reach the 100% of the
employees its greatest challenge.
• Tell The World
The digital strategy included in the Internal
Communication Plan considers the evolution
of this already well-established communication
channel to 3.0 environments and the design
of new collaborative and multi-directional
channels.
• Town Halls and NH Talks
One of the essential elements in effective
communication is the active participation of the
Company’s CEO and that of the main leaders in
the various Business Units. Town Halls and NH
Talks are innovative meetings and conferences
that seek to share with all employees the
milestones and initiatives that are most relevant
to the Company.
• Change Management Projects
Internal Communication plays an active and
determining role as a catalyst for change
at crucial moments in the Company’s
transformation, providing an action plan and
main messages in all the phases of the process.
With this in mind, a specific communication
channel was devised for the successful
implementation of the
New Way of Working
project; its purpose was to inform the employees
about matters concerning logistics, rules and
usability of the new spaces and technologies.
Within the context of the Company’s
technological transformation process, and with a
view to enhance the commitment and motivation
of all the employees,
The Tranhsformation
Commitment
was created, a new internal
communication channel for regularly sharing
the progress, achievements and cases of
success concerning the key projects in the
Transformation Plan.
140
newsletters
editions in 4
languages
31,039
users (new and recurrent)
51,092
VISITs
more than
6,500
phOTOS
more than
250
ViDEOS
tell the world in numbers
