RESPONSIBLE COMMINTMENT
The NH experience
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RESPONSIBLE
COMMI
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MEN
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THE NH EXPERIENCE
After building a solid value proposal in 2014
that gave rise to the new NH Hotel Group brand
architecture, the Company consolidated the
operational promise for each of its brands:
NH Collection, NH Hotels, NH Meetings and nhow.
A new and distinct experience was defined for
each of these brands.
In 2015 the Company continued to successfully
implement the product and service standards
established for each one of the brands, following
the roadmap set out in the five-year Strategic
Plan.
In keeping with its commitment towards
innovation and the continued improvement of
the experience, new initiatives were also put into
operation aimed at surprising clients, widening
the extensive range of products and services for
each one of the Group’s brands.
BRILLIANT BASICS
The new NH basics are key for guaranteeing
the high standard of quality and comfort that
the Company offers to its customers, and have
been warmly welcomed. The Brilliant Basics
include the new beds, the rain effect showers,
the Nespresso machines, the large flat-screen
LED TVs, the new amenities or the professional
hairdryers. From 2014 until the end of 2015,
€36,5M were invested in Brilliant Basics for both
rooms and the Meetings and Events segment
to guarantee the very latest, comfortable and
convenient standards for the new NH Hotel
Group’s proposal.
GASTRONOMIC INNOVATION
NH Hotel Group is committed to offer high quality gastronomy and follow up
the latest trends within the sector. In this way, the Company is continuously
innovating and developing exclusive gastronomic standards and processes
which combines local and global values to increase the offer and surprise the
guests: Meetings & Events Tempting breaks, which includes the Healthy corner
and Sweets corner; Minibar, with new content to elevate the quality; Breakfast
Juice corner, with healthy smoothies and juices on request and Memorable
element, which offers a surprising juice every day.
Moreover, during 2015 NH Hotel Group worked in improving its most well-
known Food & Beverage service: the breakfast, and currently continues its
implementation process. The new homemade breakfast includes a high variety
of products and a wide assortment that combines local and global values,
offering more than 110 different products on a daily basis. The Company is
highly committed with healthy and sustainable management (gluten-free,
ecological, low in sugar, low saturated and trans-fats).
Reflecting NH Hotel Group’s ongoing engagement to haute cuisine,
the Company serves up an extraordinary array of gastronomic choices
which includes culinary ambassadors like David Muñoz, 3 Michelin stars
with DiverXO at NH Collection Eurobuilding; Paco Roncero, 2 Michelin
stars with La Terraza del Casino; Oscar Velasco, 2 Michelin stars with
Santceloni at Hesperia Madrid; Miguel Barrera, 1 Michelin star with Re
Levante at NH Mindoro; Chris Naylor, 1 Michelin star with Vermeer at
NH Collection Barbizon Palace and Jacob Jan Boerma, 3 Michelin stars with De
Leest, due to the recent opening of NH Collection Grand Hotel Krasnapolsky.
NH Hotel Group seeks to be at the culinary forefront and offer the highest
level of gastronomic experience to its guests, for this reason, during 2015 the
Company joined the new Pop–up restaurant´s trend, hosting in its premises
some exceptional well-known chefs: Grant Achatz, 3 Michelin starred chef,
that moved his Alinea restaurant from Chicago to Madrid in January 2016
during four weeks and Chris Naylor, head chef at Restaurant Vermeer (NH
Collection Barbizon Palace), with the pop-up restaurant Roomservice at
Olof´s. Furthermore, during November 2015 the pop-up Madrid market was
hosted at NH Collection Eurobuilding where Diego Cabrera´s cocktails joined
with last designed fashion.
STATE-OF-THE-ART
TECHNOLOGY AT
NH MEETINGS
NH Hotel Group is committed to creating
memorable and inspiring events that help
customers achieve remarkable success. The
Company is a pioneer in offering state-of-the-art
technologies to create high impact events and
high performance meetings, such as the SMART
Room System™ for Microsoft® Lync® Online. This
cutting-edge video conferencing technology will
make it possible for all attendants to benefit from
high-quality virtual video conferencing in real
time.
After hosting in 2015 the first-ever live holographic
press conference of the cinema industry between
NH Collection Eurobuilding (Madrid) and nhow
Berlin; and the presentation of the holographic
technology at NH Collection Constanza in
Barcelona, the Group’s technological commitment
continues to consolidate with innovative
proposals for the Meetings and Events segment,
High Tech Made Easy, at NH Hotel Group.
The holographic technology is currently
available at the following hotels: NH Collection
Eurobuilding, NH Collection Constanza, nhow
Berlin, nhow Milano, NH Noordwijk Conference
Centre Leeuwenhorst and NH Laguna Palace.
The Virtual Planner application was also
implemented. This is an innovative, interactive
technology for online event organization that
allows customers to see what their meetings will
really look like in 3-D. The application Virtual
Planner is already available in 14 hotels of the
Company.
