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SUCCESS OF THE REPOSITIONING
PLAN IN SPAIN, ITALY AND AMERICA
After a year of intense work, 100% of the 21 refurbishments set out in the Plan for
Business Unit Spain has been completed. At Business Unit Italy, the refurbishments
plan was completed, with the exception of one hotel, where completion is expected
in 2016. This is also the case in America, where the refurbishment work planned for
the NH Collection Plaza Santiago, recently added to the Repositioning Plan, will be
finalized in 2016.
NH Collection gran hotel Calderón (Barcelona, spain)
The fully renovated NH Collection Gran Hotel Calderón re-opens its doors in the
very heart of Barcelona. With 255 reformed rooms and 12 meetings and events
lounges, it became a five-star hotel in May 2016 and the ideal option for customers
traveling for business or pleasure.
NH Collection Colón (Madrid, spain)
NH Collection Colón, formerly known as NH Sanvy, is located in the heart of the
prestigious
Barrio de Salamanca
in Madrid. This elegant building from 1950 was
designed by the well-known Spanish architect Luis Gutiérrez Soto. All its 146 rooms
have been fully refurbished and feature classic decoration and elegant wooden
floors.
NH Collection PALAZZO Cinquecento (Roma, Italy)
NH Hotel Group opens its sixth hotel in Rome, its third hotel of the upper-upscale
NH Collection brand in the city and its tenth hotel in Italy. The new NH Collection,
located in Piazza Cinquecento, is housed in a historic building protected by the
Artistic and Cultural Buildings Commission of Rome nearby the Termini train
station. The hotel covers 11,000 square meters divided into four floors with 180
rooms.
NH Collection Plaza Santiago (Santiago de Chile, Chile)
With NH Collection Plaza Santiago, the NH Collection brand makes a grand
entrance in Chile, backed by its strong presence around the world, and reinforces
the Company’s positioning in the country, where it already operates three hotels.
NH Collection México City Reforma (mexico city, MExico)
This four-star hotel, formerly known as NH Collection Mexico City, is in the heart of
Zona Rosa, only a two-minute walk to the financial district. Its 306 rooms have been
fully refurbished following the high quality standards of the NH Collection brand.
INTRODUCTION OF THE NH COLLECTION BRAND IN
CENTRAL EUROPE AND BENELUX
Another unquestionably important milestone accomplished in 2015 within the Repositioning Plan
was the introduction of the Company’s upper-upscale brand in Business Units Central Europe and
Benelux.
NH Collection IN Central Europe
In Germany, after completing an intense refurbishment in summer 2015, two emblematic hotels re-
opened their doors: NH Collection Berlin Friedrichstrasse (Berlin) and NH Collection Frankfurt City
(Frankfurt). Both hotels have become flagships for the NH Collection brand in this Business Unit,
which will complete all planned refurbishments in 2016.
In Austria, NH Collection Wien Zentrum, formerly known as NH Wien Atterseehaus, re-opened in
May 2015. In April 2016, after four months of refurbishment works, it becomes the first NH Collection
hotel in Austria.
NH Collection Grand Hotel Krasnapolsky (Amsterdam, the Netherlands)
The refurbishment of NH Collection Grand Hotel Krasnapolsky has been one of the most important
repositioning project. This emblematic five-star hotel located in Amsterdam’s main square has 468
fully refurbished rooms decorated in different styles ranging from the most classic to the most
modern.
NH Collection Doelen (Amsterdam, the netherlands)
NH Collection Doelen is the oldest and most famous hotel in Amsterdam. This beautiful building
on the banks of the Amstel river dates back to the 17th century and is right in the heart of the city’s
historic district. After completing important refurbishment works in the common areas and 85 rooms,
it now re-opens its doors as an extraordinary five-star hotel.
NH Collection Barbizon Palace (AMSTERDAM, the netherlands)
After a period of refurbishment, NH Barbizon Palace reopened its doors as NH Collection Barbizon
Palace in May 2016. This extraordinary five-star hotel is located just opposite Amsterdam Central
Station in a building from the 17th century. It has 274 rooms including suites and apartments, 12
meeting rooms and a 15th-century chapel for unforgettable events and celebrations. A real showpiece
is the Michelin-starred Restaurant Vermeer with Chris Naylor as its head chef.
NH Collection Brussels Centre (BRUSsels, belgium)
In September 2015 NH Hotel Group opened the first NH Collection hotel of the Business Unit Benelux
in the very heart of Brussels: NH Collection Brussels Centre, formerly known as NH Atlanta Brussels.
The hotel, which has been fully refurbished, is housed in a historic building dating back to 1,929 and
has 241 rooms.
the new NH
Key Initiatives in 2015
