COMMITMENT TO OUR STAKEHOLDERS
Commitment to society
53
Hotels with a Heart
10
th
Anniversary Campaign
HOTELS WITH A HEART
NH Hotel Group established the “Hotels with a Heart” programme 10
years ago, with a view to helping foundations and NGOs to cover their
accommodation needs in the Group’s hotels. The Company consolidated this
commitment through agreements with hospitals and foundations in a variety
of countries to support children with serious illnesses and their families with
limited resources when they need to be accommodated away from their
own towns and cities. Apart from offering them accommodation, these
families also receive at such difficult times the love and understanding of
NH employees, who make sure that the hotel is like a second home to them.
The Company also has its own special NGO rate, through which it offers
discounts of up to 30% off the best rates, and these are available to
organisations that have been assessed and approved beforehand by the
Corporate Responsibility department.
Hotels with a Heart. 10
th
Anniversary Campaign
To celebrate the 10 successful years of the “Hotels with a Heart” programme,
the Company devised a Christmas campaign on a global scale. Thanks to
this initiative, many families with hospitalised children were able to get
together at these times that are so special. The employee volunteers from
the hotels were the real hosts to these families and those who made them
feel at home.
To bring the campaign closer to customers and employees, NH Hotel Group
filmed an emotive video based on real events, which puts across the true
spirit of the initiative the Company is most involved in. This video was the
centrepiece of the Company’s Christmas greeting and was viewed over
150,000 times. Link to video:
Support for these families was given in each
country via the foundations and NGOs with which,
in most cases, there is a strong collaboration link
involving different initiatives throughout the year.
In Spain, the chosen partner was Fundación
Menudos Corazones, whose alliance gave rise to
the programme “Hotels with a Heart”.
In Business Unit Benelux, it was the Ronald
McDonald Foundation that was the beneficiary
of this campaign. Apart from overnight stays in
the hotel, the benefitting families also received
tickets to go to the amusement parks, museums,
circuses, etc. so they could have a good time with
the children.
MORE THAN
300
ROOM-NIGHTS
30
CITIES IN EUROPE
AND AMERICA
This Business Unit collaborates with the Ronald McDonald
Foundation in its programmes focusing on the well-being of
families with sick children, providing them with a home when
the foundation’s houses are full.
In Italy, they collaborated with Make A Wish International,
a global partner with which the company has been
collaborating since 2005, offering all the facilities possible to
ensure that children all over the world with serious illnesses
can make their wishes come true. From the beginning of this
alliance until 2014, help has been given to make 126 wishes
come true, amounting to a total of 503 direct beneficiaries
and their families.
In the Business Unit of Central Europe the foundation that
benefited from this initiative was Kinderkrebshilfe Frankfurt,
which helps improve the quality of life of children with cancer.
In the Business Unit America, they collaborated with
Fundación Garrahan in Buenos Aires (Argentina), an
association that cares for children with cancer, and with
Asociación De Ayuda a Niños en Estado Crítico (ADANEC)
in Monterrey (Mexico).
You can also join. UNICEF (BU America - Mexico)
During the course of 2014, NH Hotel Group employees in
Mexico collected €4,438.73 for the campaigns for children
that are developed by UNICEF in that country.
