52
COMMITMENT TO SOCIETY
Maintaining active relations in the communities where NH Hotel Group operates
and contributing to local development with a commitment based on its own
business are among the key objectives of our Corporate Responsibility strategy.
This commitment is part of the new culture and is shown in one of our Company
beliefs: “We are active in the communities where we live”.
The Company maximises its positive impact and generates shared value with
initiatives that are adapted to the local needs of each Business Unit, by creating
responsible alliances with NGOs and with the collaboration of employee
volunteers.
To this end, NH Hotel Group has established three lines of global action: Hotels
with a Heart, Employment Programmes and NH Volunteers!
NH Parma
Parma, Italy
COMMITMENT TO OUR STAKEHOLDERS
Commitment to society
52
HOTELS WITH A HEART
2013
2014
Agreements with NGOs
247
235
Rooms donated
2,126
2,302
Hotels involved
275
271
EMPLOYMENT PROGRAMMES
2013
2014
Trained students
465
647
Contracts
38
42
Agreements with NGOs and institutions
39
39
NH VOLUNTEERS!
2013
2014
Volunteers
1,082
1,418
Initiatives
74
57
* Includes data from “Christmas for All” campaign
