COMMITMENT TO OUR STAKEHOLDERS
Commitment to society
55
Main Society Indicators
2013
2014
Beneficiary entities (NGOs and foundations)
307
395
Social projects
884
621
Social Action investment
€468,245
€483,023
NGO rate contribution
€136,678
€126,477
Resources obtained from Friend Voucher + Employee Rate
€308,781
€271,476
Cultural promotion investment
€13,800
€17,665
Total Community Investment
€927,504
€898,641
EARTH HOUR 2014
For the sixth year running, NH Hotel Group joined the World
Wildlife Fund’s global initiative “Earth Hour”, in which the
Company’s hotels took part by switching off their outside
lighting for one hour, considerably reducing their energy
consumption and CO
2
emissions. Furthermore, numerous
activities were organised to involve the customers in this
campaign against climate change: special candle-light
menus, urns for sharing wishes for the planet, social media
contests, etc.
FURNITURE DONATION FROM REFURBISHED HOTELS
In line with the NH Hotel Group Repositioning Plan, a
protocol has been drawn up to coordinate the donation
of the Company’s removed furniture and its no-longer
used facilities, to foundations, NGOs, social institutions
and people without resources.
In 2014, in Spain alone, no less than 200 televisions, 900
mattresses and sofas, 400 pillows, 150 chairs and over
10,000 personal hygiene products were donated.
10 YEARS OF RESPONSIBLE
ALLIANCES
10
th
Anniversary of the collaboration between NH Hotel
Group and Fundación Menudos Corazones. While the
XI Congenital Heart Diseases Workshop was being held
at NH Madrid Ventas, the children from this foundation
wished to thank NH Hotel Group for its 10 years of
commitment, its support to more than 400 hosted
families and more than 10,000 free room-nights in NH
Puerta de Alcalá in Madrid.
NH Hotel Group was honored in Madrid by the Spanish
Red Cross in recognition of its 10 years of collaboration
and commitment through its training, employment and
apprentice programmes at its hotels for groups at risk
of social exclusion.
NH Hotel Group is celebrating the 10th anniversary of
its solidarity initiative supporting Fundación Valora
in Spain. Thanks to the donation of more than 14,000
items of furniture and household goods, the Company
has managed to improve the quality of life of almost half
a million people from 50 organisations in Spain.
“CHRISTMAS FOR all” IN FIGURES
Volunteers
638
Beneficiary NGOs
31
Total initiatives
29
Clothes / household items (kilos)
2,600
Amenities (units)
2,500
NH VOLUNTEERS!
Thanks to the commitment that these employees have
shown to these voluntary projects, NH volunteers! has
firmly established itself as an important aspect of the
Company’s Strategic Plan. The initiatives where employee
volunteers put their skills and know-how at the service
of every project are particularly outstanding, and their
coaching tasks are invaluable. In 2014, 149 voluntary
employees at NH Hotel Group took part in training and
apprenticeship programmes for vulnerable groups.
NH VOLUNTEERS! MAIN INITIATIVES
“CHRISTMAS FOR ALL” CONTEST 2014
The “Christmas for All” campaign is the NH Hotel Group’s
longest running volunteer initiative. For this edition, the
Company invited the employees via Tell The World, the
internal communications channel, to form a charitable team
and to participate on their own initiative in a contest in which
they could choose the NGO that they wished to involve in
the campaign and to which they would donate the prize if
they happened to be the winners. More than 600 employees
from all the Business Units took part in the competition,
showing their great commitment, supportive spirit and
teamwork skills.
AWARENESS WEEK AGAINST GENDER VIOLENCE
In 2012, the Company signed in Spain an agreement with
the Ministry of Health, Social Services and Equality to
support and give a higher profile to the actions against
gender violence, together with another 30 leading social
responsibility companies. In 2014, NH Hotel Group put
into action a series of initiatives to make its employees
aware on the occasion of the International Day for the
Elimination of Violence against Women, in addition to
supporting women who were victims of gender violence
through training programmes at NH hotels.
