Annual Report 2015 - Corporate Responsibility - page 52

52
RESPONSIBLE COMMITMENT
Commitment to Society
Amiguitos Royal Foundation
After the integration with Hotels Royal,
NH Hotel Group supports and gives its
backing to the significant work done
by the Amiguitos Royal Foundation,
a non-profit private organisation,
devoted to promoting child nutrition
and development from gestation to 9
years in Bogota, Colombia.
In 2015, NH Hotel Group donated
€192,163, the equivalent to 72% of the
Foundation’s total executed budget in
this year, making the Group its main
donor. The Company also participates
with two members on the Board, which
is composed of 14 members.
During 2015, 500 people were
beneficiaries of the Foundation’s
initiatives, including expectant
mothers, infants and children. With
the aim of increasing its coverage,
the Foundation has built a new centre
worth €439,909.
Commitment to Culture
NH Hotel Group is convinced of the value and importance of its
connection with Art as an essential part of its commitment to culture.
That is why it presented the II NH Collection for Contemporary Art
ARCO 2016 award, coordinated by the Contemporary Art curator
Juan Alfaro. The winner on this occasion was the Spanish sculptor
David Magán with his work “Cubo XIII”, which now belongs to the NH
Hotel Group’s private collection, and is exhibited in one of the NH
Collection brand hotels. The sculpture was also exhibited during the
Art Fair ARCOmadrid 2016.
NH Hotel Group now exhibits contemporary works of art in its NH
Collection hotels, featuring works by well-known artists such as
Javier Mariscal and Agustí Puig, amongst others.
2,334
Employee
volunteers
1,820
ROOMS
DONATED
1,202
STUDENTS
TRAINED
432
BENEFICIARY
NGOS
NH VOLUNTEERS!
Thanks to the commitment that employees have shown to
voluntary projects, NH volunteers! has firmly established
itself as an important aspect of the Company’s Strategic
Plan. The initiatives where employee volunteers put their
skills and know-how at the service of every project are
particularly outstanding, and their coaching tasks are
invaluable. In 2015, 2,334 employee volunteers at NH Hotel
Group took part in training and apprenticeship programmes
for vulnerable groups.
“CHRISTMAS FOR ALL” CONTEST 2015
The “Christmas for All” campaign is the NH Hotel Group’s
longest running volunteer initiative. For this edition, the
Company once again invited the employees via Tell The World,
the internal communications channel, to create a charitable
team and to participate on their own initiative in a contest in
which they could choose the NGO that they wished to involve in
the campaign and to which they would donate the prize if they
happened to be the winners.
754 employee volunteers committed themselves to various
charitable causes making “Christmas for All” a reality for those
most in need. Thanks to the initiative from the Brussels team,
comprising 350 employees from the 8 hotels in the city, €3,760
were collected for the NGO “Arc in Ciel”, the Foundation which
also received the €500 prize for coming first in the competition.
YOU CAN ALSO JOIN. UNICEF (BU AMERICA - MEXICO)
During the course of 2015, NH Hotel Group employees in
Mexico have collected €15,000 for children’s campaigns
developed by UNICEF in that country. The team from Mexico
has been collaborating with this initiative since 2012.
FURNITURE DONATION FROM REFURBISHED HOTELS
In line with the NH Hotel Group Repositioning Plan, a
protocol has been developed to coordinate the donation of
the Company’s removed furniture, amenities and household
products, to foundations & NGOs, social institutions and
people with limited resources.
During 2015, and in Spain alone, 322 televisions, 304
mattresses and sofas, 400 pillows, 160 chairs, 390 blankets
and all the furniture from 164 rooms, plus more than 1,000
amenities were donated.
Amiguitos Royal foundation
Care centres
3
Beneficiaries
500
Infrastructure investment – new centre
€439,909
Employee volunteers
445
NH Hotel Group’s contribution
NH Hotel Group’s Participation in the General Meeting
2 members
NH Hotel Group’s input
€192,163
Hoteles Royal General Meeting
31%
Ecology Plan
18%
Operation
18%
Sponsor Plan for employees
4%
Royal Encounters Programme
1%
2014
2015
Social projects
621
508
Social Action investment
€483,023
€301,891
NGO rate contribution
€126,477
€157,865
Amiguitos Royal Foundation
-
€192,163
Resources obtained from Friend Voucher
+ Employee Rate
€271,476
€175,239
Cultural promotion investment
€17,665
€36,457
Total Community Investment
€898,641
€864,125
MAIN social INDICATORS
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