50
responsible commitment
Commitment to Society
Business Unit Italy collaborates with Make A Wish
International, a global partner with whom the Company has
been collaborating since 2005, offering all the facilities to
enable children from all over the world with serious illnesses
to make their wishes come true. Since the beginning of this
alliance, 145 wishes have come true, with a total of 560 direct
beneficiaries and their families.
HOTELS WITH A HEART. CHRISTMAS CAMPAIGN
Once again in 2015, the international programme with the
longest charitable tradition in the Group, “Hotels with a Heart”,
was at the centre of the Christmas Campaign. Free room nights
in hotels close to hospitals were donated in all Business Units via
foundations and NGOs, in order to help families with hospitalised
children or teenagers come together during the holidays. Apart
from accommodation, Business Unit Benelux also offered the
families free tickets to enter amusement parks, museums and
circuses, for the enjoyment of the very young.
To bring the campaign closer to employees and customers,
the Company filmed an emotional video starred by the
employees, who every year participate voluntarily in the
initiative. Link to the video:
The fact that this initiative takes place year after year is proof
of the long-term commitment that NH Hotel Group has with
Society, which is reflected in a large number of collaborations
with social organisations throughout the year, covering
their accommodation needs through “Hotels with a Heart”
programme.
HOTELS WITH A HEART
NH Hotel Group established the “Hotels with a Heart”
programme 11 years ago, with a view to helping
foundations and NGOs to cover their accommodation
needs in the Group’s hotels. The Company consolidated
this commitment through agreements with hospitals and
foundations in a variety of countries to support children
with serious illnesses and their families with limited
resources when they need to be accommodated away
from their own towns and cities.
The Company also has its own special NGO rate, through
which it offers discounts of up to 30% off the best rates,
and these are available to organisations that have been
assessed and approved beforehand by the Corporate
Responsibility department.
The programme, which from the outset has donated
more than 22,000 nights in hotels, was given recognition
for this in the most recent edition of the Worldwide
Hospitality Awards as the “Best Corporate Responsibility
Initiative” worldwide.
The participation of the Group’s employee volunteers
has been vital to the success of this initiative; they serve
as the programme’s “Ambassadors” in each one of the
hotels. Since the start of the programme more than
2,000 employees per year have become genuine hosts
to the families, helping to make the hotel a second home
for them.
responsible Alliances
NH Hotel Group consolidates its successful responsible
alliances with solidarity partners in order to develop long-
term projects which could be replicated in other Business
Units.
In Spain, NH Madrid Sur is the new hotel of reference for
Menudos Corazones, a foundation with whose alliance the
“Hotels with a Heart” programme was launched in 2004.
Business Unit Benelux collaborates with hospitals and
foundations such as Make a Wish and Ronald McDonald,
with whom also participates in its programmes focusing
on the welfare of families with sick children, providing
them with a home when the foundation’s houses are
all full.
Scene from “Hotels with a Heart”
Christmas Campaign 2015 video
