Annual Report 2015 - Corporate Responsibility - page 51

NH Collection Hamburg City
Hamburg, Germany
51
EMPLOYMENT PROGRAMMES
Part of the Social Action strategy includes the development of international
training, apprenticeship and employment programmes for young people at
risk of social exclusion and the disabled at the hotels in all the Business Units.
In 2015, 1,202 students developed technical and personal skills thanks to the
direct involvement of the hotels’ employees who, by accompanying them and
providing guidance, carried out a wonderful volunteering and coaching task.
BU AMERICA
Youth Career Initiative (YCI)
NH Hotel Group is the only multinational company from Spain committed to
this innovative international initiative that has a major impact on the fight
against youth unemployment. Together with other companies that are leaders
in the sector, such as Intercontinental, Marriott and Starwood, every year
NH Hotel Group provides training to more than 400 young people at risk of
social exclusion in the hotel sector at 53 hotels over the world.
In its ninth year, the sixth in which NH Hotel Group has taken part, six young
people were selected to participate in this training experience at NH Collection
México City Reforma and NH Collection México City Santa Fe.
BU SPAIN
In Spain, where youth unemployment rate is high, mainly among the groups
at risk of social exclusion, the programmes aimed at making them more
employable and that are conducive to their integration are of particular
importance.
In Barcelona, Hesperia Tower carries out several initiatives including educational
visits to the hotel for people with learning disabilities, in collaboration with
Parc Sanitari Sant Joan de Déu and with Joia Foundation in the customer care
courses, aimed at young people who are at risk of social exclusion and with a
view to helping them to join the labour market in the hospitality industry, with
the participation of Casal del Infants. This hotel also takes part in preparatory
workshops to support applicants in vulnerable situations with job interviews in
collaboration with organisations such as Aeball, Cordibaix and Fundación Exit.
BU BENELUX
JINC “Track the Talent” (THE NETHERLANDS)
NH Hotel Group and JINC have been collaborating since 2009 in providing
professional training for young people in the poorer districts to improve
their employability and bring them into the labour market. In 2015, visits and
workshops were organised at two hotels in Amsterdam and Bussum, involving
the participation of 45 young people. The employee volunteers at these
hotels passed on their experience in the hospitality industry and filled them
with enthusiasm. In 2015, Business Unit Benelux participated in numerous
initiatives devised to improve the employability of over 400 young people.
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