NH Hotel Group promotes strategic alliances and collaboration in sustainability. The Company is aware of the importance of collaboration between institutions in order to comply with the sustainable development agenda. Accordingly, the Company establishes alliances based on common principles, values and goals with different organizations, whether in the public or private sector, at world, regional, national and local level.


Dialogue with stakeholders

The Company considers stakeholders to be the individuals or social groups affected by the Company’s present or future actions.

This definition includes both stakeholders that are part of the Company’s value chain: shareholders, employees, investors, customers and suppliers, who are considered to be partners in the business; and external parties: administrations, governments, the media, business sector, trade unions and society as a whole, starting with the local communities where the Company carries out its business.

The opinion and needs of stakeholders are of great relevance for NH Hotel Group as they combine efforts to achieve common goals. In this regard, clear and continuous two-way communication with all of them is key.

NH Hotel Group holds a constant and fluid dialogue with its stakeholders, through multiple channels and formats, with the aim of keeping the Company up-to-date about new demands and needs, as well as of responding better to stakeholders’ concerns and opinions.




  • Satisfaction surveys
  • Social media
  • NH Rewards loyalty program
  • Campaigns or corporate videos
  • Advertising actions
  • Mail for claims, complaints and suggestions


  • Intranet
  • Satisfaction surveys
  • Intranet
  • Internal communication: Newsletters, Town Hall talks
  • Employee App
  • Non-Financial Information Statement

Community and non-profit entities

  • Organization of and participation in different forums, meetings, conferences, events, etc.
  • Advertising and media
  • Periodic meetings and directly communication with different social organizations
  • Internal communication platform
  • Volunteering actions
  • Non-Financial Information Statement


  • Direct communication and face-to-face meetings
  • Advertising and media
  • Supplier approval platform with CSR criteria
  • Non-Financial Information Statement

Shareholders and investors

  • General Shareholders’ Meeting
  • Newsletters
  • Proxy Advisors
  • Roadshows
  • Website
  • Non-Financial Information Statement

Public Administration

  • Institutional relations
  • Sector associations
  • Agreements and bidding processes

Relations with associations

As well as the positive impact of its activity as such, by providing a service to cities and their tourists, NH Hotel Group contributes to the community by forming part of associations, chambers of commerce or foundations that promote the concerns and encourage projects to attain shared goals.

The Company is a member of key organizations with which it collaborates actively by drawing up reports and to which resources are assigned that permit continuous improvement, by sharing experiences and knowledge and by boosting the Company’s influence. For their relevance, this notably includes NH Hotel Group’s participation in the UN Global Compact and the International Tourism Partnership (ITP).


UN Global Compact

Since 2006, NH Hotel Group has been a member of the United Nations Global Compact and regards its 10 principles and the Sustainable Development Goals as the framework of reference to design the strategy and management of the Company’s Corporate Responsibility.



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International Tourism Partnership (ITP) is a world platform that brings together leading international players from the hotel sector with the aim of sharing and implementing practices that will ensure sustainable behaviour in tourism management. The agreement in these areas aims to complement the companies’ individual goals, believing that the most significant impact in these matters of responsibility, which are the most urgent issues facing the industry at present, can only be achieved through collaboration and by working together.

Significant contributions to associations in 2019

The Company is part of these different associations so that it can be well-informed and in order to achieve the goals it has set.

As a relevant contribution in 2019 for NH Hotel Group, payment to associations involved with the environment has been differentiated in the table, in line with the Company’s strategy of continuing to advance in its efforts to combat climate change and towards a low-carbon economy.

The contribution to ITP has also been published, as an association pertaining to our sector, as well as contributions to non-profit foundations and association with which NH Hotel Group has collaborated.

In 2019 NH Hotel Group made a total contribution of €745,653, distributed among more than 200 sectorial, cultural, social, and environment-related associations and chambers of commerce.