In Benelux and Germany, the Company collaborates with hospitals and foundations such as the Ronald McDonald Foundation, with which it also participates in programs focused on the wellbeing of familes with sick children, providing them with a home when the foundation’s houses are full.
NH Volunteers!
With the aim of promoting employee involvement in NH Hotel Group’s Social action, NH Volunteers! was created. The initiative is already an important facet of the Company which has become consolidated thanks to the commitment shown by its employees in the volunteering projects where they offer their skills and knowledge to people who need them.
In 2018, NH Hotel Group employee volunteers have taken part in training and apprenticeship programmes for vulnerable groups. Furthermore, in the same year, two editions of the Coach Project also took place at the Corporate offices in conjunction with the Exit Foundation. This is a corporate volunteering initiative to improve the employability of young people at risk of social exclusion through coaching and mentoring. In this way, several employee volunteers have shown young people how the business world operates, with the aim of helping them to discover their vocation and thus motivate them to continue their training.
During 2018, almost 250 employees collaborated with more than 40 organizations in volunteering programs.
Donation of furniture from refurbished hotels
As part of the repositioning plan and the refurbishment projects for the Company’s hotels a coordination protocol is followed for donating withdrawn furniture and fixtures to foundations and NGOs, social organizations and destitute persons. Accordingly, in 2018, each Business Unit has donated mattresses, duvets, blankets, toys, cleaning articles, sheets, towels, pillows and bedsteads, among other products. Thus, for example, due to a change in location of the Head Offices in Bogotá, part of the furniture has been donated to Fundación Amiguitos de Royal.
Dialogue with local communities: responsible alliances
NH Hotel Group holds a constant and fluid dialogue with its stakeholders, through multiple channels and formats, with the aim of keeing the Company up-to-date about new demands and needs, as well as of responding better to stakeholders’ concerns and opinions. In recent years, social media has become an essecial medium for relations with customers and society. Furthermore, for NH Hotel Group there are other notable channels that ensure stable relations with its stakeholders, such as customer and employee satisfaction surveys or regular meetings with other stakeholders such as shareholders, suppliers, employee representatives and third sector agents.